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L’Eau d’Issey Florale To Debut in February

Firmenich developed the scent for BPI International.

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By: TOM BRANNA

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In February, BPI International will introduce L’Eau d’Issey Florale, a new scent aimed at younger users than the traditional L’Eau d’Issey scent. The new fragrance will include eau de toilette spray (50ml) for about $85; edt spray (90ml) for about $118, and a limited edition 25ml. edt spray for about $60. Firmenich developed the scent, which features rose, lily, mandarin and white wood notes....

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